Giusti has been making Balsamic Vinegar of Modena since 1605. Since 2023 we have been looking after their online stores on Shopify, evolving the theme together with their team.
Two stores, one experience
Giusti sells all over the world through two stores, one for the United States and one for the rest of the world. We built the switch between the two: visitors are pointed to the right store for their country, and can always change it themselves.
Gifts with a dedication
Many Giusti products are bought as gifts. We added product personalisation: customers write their dedication and it is engraved on a plaque on the wooden case.
Invoices for businesses
Italian companies need an invoice with their tax details. Customers can now ask for it directly in the cart, filling in VAT number, tax code and the code for electronic invoicing.
Recipes, the museum and more
We built the recipe pages, the contact form for visits to the Giusti museum, and a simplified "reading" version of the product page, designed to be opened from the QR code on the bottle.
Accessibility and search
In 2026 we fixed the accessibility issues found by an audit across all nine languages of the theme, and we tuned what search engines and AI assistants can read on the site.
Results
A collaboration that started in 2023 and continues today, on a brand with more than four centuries of history. The Giusti team updates content on its own, and we add the features that a ready-made theme does not offer.