Guerzoni makes organic and biodynamic Balsamic Vinegar of Modena, the work of three generations of farmers. In 2023 we set up their Shopify store.
01
From theme to store
We started from an existing Shopify theme and adapted it to Guerzoni: structure of the pages, product and article pages, privacy and cookie settings, and a button to write to the company on WhatsApp.
02
Product pages that explain the vinegar
Not all vinegars are the same. Each product page shows the characteristics that matter, with clear icons: organic and biodynamic, Italian grapes, gluten free, vegan. Two bars show how sour and how sweet each vinegar is, to help choose the right one.
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Results
A small, quick project: a store ready in a few weeks, which the Guerzoni team has been managing on its own ever since.