Bonacchi roasts "terroir" coffee in Tuscany: single origins sold as beans, ground coffee and pods. In 2026 we worked on their Shopify store to make choosing a coffee easier.
Choosing by method and by aroma
Those who buy coffee online start from two questions: how do I brew it, and what do I like? The new page with all the coffees answers both: first the format (beans for espresso, filter, pods), then the aromatic family, from floral to chocolate.
A product page that tells the coffee
On each coffee's page the aromatic family is in plain sight, together with the notes in the cup. Small icons on the cards show at a glance in which formats a coffee is available.
Notices that manage themselves
When the roastery closes for holidays, shipments pause. The team sets the dates once, and the cart shows the notice to customers by itself, only in that period.
Results
Focused work on an existing theme: no rebuild, only the changes that help customers choose. The Bonacchi team keeps managing the store on its own.