Bud Power is the food brand created by the grandsons of Bud Spencer: the famous beans, beer, pasta and snacks. We have worked with them since 2020, and in 2025 we rebuilt the store from scratch.
A new theme
The new theme is built on Shopify's Dawn with Stimulus, Turbo and Tailwind CSS, and it has all the character of the brand: torn-paper edges, western lettering, warm colours.
Product pages for food
Selling food online means giving the same information as the label. The product page has the tables with ingredients and nutritional values, the age check for alcoholic products, and a pack selector that looks like a ticket.
Clear shipping costs
Shipping cost is the first doubt in the cart. A bar shows how much is missing to get free shipping, with the right threshold for each country and currency, and the product page shows the shipping cost of each pack.
Events
Bud Power takes part in fairs and events. Each event has its own page with a photo gallery, which the team creates on its own.
Ready for AI search
More and more people ask an AI assistant what to buy. We audited how search engines and assistants read the site and fixed what was missing: structured data for products, questions and events, a file that describes the site to AI assistants, and less weight on every page.
Results
A collaboration that started in 2020 and continues today, on a brand loved by fans all over the world. The new store is lighter, clearer on shipping, and ready to be found by the new ways of searching.