STIMM, Shopping Therapy In My Mind, started as a shoe shop in Pieve di Soligo, in the Prosecco hills, and is now a group of multi-brand concept stores. We have worked with them since 2016: first the move from Magento to Shopify, then, in 2025, a store rebuilt from scratch.
Ironic approach to fashion. Real contemporary style. Therapy of my moods.
Chapter one: from Magento to Shopify
STIMM needed a platform that would help them grow into a true multi-channel business. Their old Magento e-commerce was slow, hard to navigate and expensive to run. We proposed Shopify, which also covers sales in the physical shops, and we moved the whole store over.
The result was a faster website, a quicker and more useful admin panel, and a clearer view of how the store was doing. Together with STIMM we also redesigned the experience: product pages that show quality and details, and a fast search across a catalogue of several thousand products.
Chapter two: a store rebuilt in 2025
After years of growth, in 2025 we rebuilt the store from scratch. The new theme starts from Shopify's Dawn and is written with Stimulus, Turbo and Tailwind CSS, with no heavy build step: less code, pages that load faster, and a base that is easier to evolve.
Search and filters now run on Shopify's own engine, with instant suggestions while typing.
Outfits you can shop
STIMM does not sell single garments, it builds looks. On the outfit pages each look is a photo with its items marked on it: the customer sees the complete outfit and adds what they like to the cart. To prepare them, the STIMM team uses a small tool we built that turns clicks on the photo into the position of each item.
Hundreds of brands, easy to find
A multi-brand store lives on its brands. The brand index lists them from A to Z, separately for women and men, and takes the customer straight to the right collection.
Product page and wishlist
The size chart opens next to the product without leaving the page, related items complete the look, and customers can save their favourites in a wishlist or give a gift card.
The physical shops
STIMM's shops are part of the experience, starting from the one in Belluno, inside a former bank building. Each shop has its own page on the site.
Results
Ten years together and two generations of the store: first the migration from Magento, then a rebuild that made the site lighter and closer to the way STIMM sells, by outfits and by brands. The STIMM team manages content, outfits and promotions on its own.